Half of Gen Z Car Buyers Made Their Last Vehicle Purchase Online, New Snap, Alter Agents and Havas Media Network Study Finds

Global research shows 9 in 10 shoppers now rely on digital sources, with social, creators and AR reshaping how cars are discovered and bought LOS ANGELES, Dec. 10, 2025 /PRNewswire/ -- New global research from Snap, Havas Media Network and market research consultancy Alter Agents shows...