Roku and iSpot Bring Outcome-Based Optimization to Streaming

NEW YORK--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku and iSpot’s partnership will help brands achieve more accountable, performance-focused campaign results on the Roku platform. With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such