e.l.f. Joins Hello Sunshine Launch of New, Multimedia and Experiential Brand Sunnie—A Cultural Powerhouse and Community Built to Fuel the Next Generation of Women

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way. e.l.f. announced today its foundational partnership in the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. The founding principle is that teens and young women need tools – not rules – to succeed without the press