The Estée Lauder Companies and Jo Malone London Introduce AI-Powered Scent Advisor Experience

NEW YORK--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of the Jo Malone London Scent Advisor, an innovative, AI-powered digital experience designed to help customers discover their perfect fragrance through an intuitive, conversational journey, bridging the gap between curiosity and confidence in online fragrance discovery. Online fragrance shopping often lacks the sensory cues of in-store experiences, making it difficult for consum