Indiana Fever, Pacers Sports & Entertainment Tap Salesforce to Scale Fan Engagement with Agentic AI

SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced that the Indiana Fever and its parent organization Pacers Sports & Entertainment (PS&E) are deploying Agentforce, Salesforce’s digital labor platform, to autonomously scale deeper, more personalized connections with their rapidly expanding fanbase and augment its marketing and sales teams with agentic AI. In 2024, the Indiana Fever set records in viewership, game attendance, and digital engage